What lessons can religious broadcasters learn from passenger railroads, and other former growth industries, that failed to successfully adapt to change? In a session for Christian Music Broadcasters, meeting during GMA week in Nashville, Bob Garfield, co-host of NPR’s On the Media told Mark Ramsey “I would prepare for a world in which the technology [...]
During an interview with MSNBC host Chris Matthews, Newsweek editor Evan Thomas said of President Obama I mean in a way Obama’s standing above the country, above — above the world, he’s sort of god. My wife Cyndi first saw this story on TV. She thought Evan Thomas had said the President was “sort of [...]
In his essay “Marketing Myopia,” first published in 1960 by the Harvard Business Review, Theodore Levitt put forward the idea that industries risk obsolescence when they forget what business they’re in. Levitt used the railroad industry to make his point. There is insight in Levitt’s analysis for religious broadcasters.