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Church Communications

Rick Warren and Condé Nast Have Something in Common

The pastor and the publisher have each recently announced the launch of entirely new media platforms.

MultimediaRick Warren is author of the huge-selling book, The Purpose Driven Life, and senior pastor of Saddleback Church in California. Saddleback Resources distributes Rick Warren’s sermons, church growth materials and small group Bible studies. Saddleback Church Online services stream live every two hours from the church website.

Condé Nast is a magazine publisher. In the U.S., it produces 18 consumer magazines, including Architectural Digest, Bon Appétit, GQ, The New Yorker, Vanity Fair, and Vogue, as well as four business-to-business publications, 27 websites, and more than 50 apps for mobile and tablet devices.

On April 1, Warren launched a daily national radio show called Daily Hope. It will run Monday-Friday for 25 minutes, adapted from a vault of 32 years of Warren’s teachings at Saddleback. Rick will also periodically take a live day for Q&A and interviews.

On March 12, Condé Nast Entertainment launched a new digital video network with slates of original video based on Condé Nast personalities, articles and general brands. All future series, will be distributed widely across web, IPTV, mobile and tablet experiences, beginning with the newly created video destinations on their official sites, as well as YouTube channels.

When it comes to the use of media and technology to deliver a message, the sacred and the secular have some things in common.

Common opportunities

Whether it is one of the most influential spiritual leaders in the world moving into radio, or a publisher of some of the most recognized magazine brands in the world moving into video — the possibilities for great storytellers are endless.

There has never been a more exciting time for storytellers and media companies to integrate new media forms, to collaborate with partners, and to reach people in innovative ways.

Common strategies

Daily Hope and the Condé Nast Digital Network are each:

  • Building multi-channel strategies and distributing content across multiple platforms.
  • Extending the reach of their respective messages and brands to a broader audience.
  • Unleashing existing intellectual property, talent and ideas to find the right way to engage audiences where and when they are most receptive.
  • Enabling their audiences to listen and view and share content across all platforms.

Each understands that this type of human connection and experience can drive response.

Common technology adopters

We too are excited to be a part of this conversation by announcing today the Initial Insights LIVE launch of Glorystone.tv and the Glorystone.tv Streaming Video Network (GSVN). We are entering the digital video space to create new opportunities for Christian broadcasters, churches and content creators everywhere to tell their own very powerful stories that effectively engage people with the gospel.

With GSVN, audiences will be able to view and share authentic gospel-focused video series of all types across all platforms, in easily-accessible ways.

If you would like to learn more about creating a digital video network for your radio station, TV station, church, or national organization just “Click Here” to schedule a time convenient for you. I will call you on the date/time you select.

So, what does your organization’s media integration strategy look like?

The moves by Rick Warren, Condé Nast and Glorystone.tv illustrate that multimedia integration – expanding into other media and communication markets – is the wave of the future in a world of digital convergence.