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Church Communications

Viable Online Future for Church Communication Arts

We could not be more sanguine about the impact of the Internet phenomenon in making a viable online future for church communication arts.

mobile-videoThe latest development?

Internet video-streaming is shaking up traditional entertainment and high-speed Internet access.

Streaming applications and devices are making it easier than ever to stream media content to your television.

Whether it’ TV content, Radio Content, or your own personal content, a huge transformation of how people access content is underway.

In April 2014, 186.1 million Americans watched online content videos, according to comScore. And research firm NPD says about 35 percent of U.S. households now have TV’s connected to the Internet.

Internet connections are getting more reliable, and faster nationwide for using inexpensive, easy-to-use platforms like Google Chromecast, Apple TV, and Roku.

Streaming free church media through dedicated Web apps, like the eStation, is only going to gain momentum.

For Christian communicators, making sure that the gospel is among what seems like an inexhaustible supply of content of every imaginable type should be of paramount importance. There is a lot of really bad stuff online as we know, and we’re not just talking about bad art.

If there’s an unlimited supply of content that damages the soul, shouldn’t there be an equal or greater amount of art that nourishes the soul, and heals, and points people to Jesus. How many Christian artists do you suppose are out there, worldwide, creating content to accomplish God’s purposes in the world?

Where is it all headed?

Some predict that all TV will be streamed. Everything will be on demand. The style and type of content will grow explosively. Technologies and viewer experiences will continue to change and evolve. Global giants will race to take possession of technological territories with new devices.

Competition from general market companies with devices and applications helps all boats rise, we believe, giving innovating Christian organizations an open door to enter the Internet video-streaming world.

That should make church communication artists, passionate about taking the gospel to the ends of the earth, awfully excited.