Radio Unleashed
Many insiders of the broadcasting industry share a concern that digital media platforms are diminishing the reach and impact of traditional AM/FM radio.
For two years in a row, the Arbitron / Edison Radio Listening Reports say otherwise: The Infinite Dial 2008 and The Infinite Dial 2009.
“As has been shown in previous Arbitron and Edison reports, once again, we find that people who use digital platforms do NOT listen less to AM/FM radio.” (The Arbitron/Edison Radio Listening Report)
Gordon is focused on the intersection of communication technologies and church growth. Here he looks at best practices for using media, marketing and collaboration to build community.
