The Most Essential Ingredient for the Future of Religious Broadcasting
You don’t have to follow the news every day or be a student of cultural trends to know that we’re living in a historically significant time. It’s being called a “unique moment.”
On the one hand, these are the best of days. Tremendous new communication technologies are rapidly moving the world toward wireless, “always on” connectivity. Along with traditional media (radio, television, print), opportunities for Christian communicators to reach the world with the gospel appear to be boundless.
On the other hand, these are the worst of days. Dr. Frank Wright, President of the National Religious Broadcasters, has said, “The forces arrayed against the proclamation of the gospel seem better organized, more focused, and more determined than at any time in memory.” These competing forces of opportunity and peril have produced an uncertain future for Christian media.
A short time back, while doing research for a meeting about the National Day of Prayer, my wife Cyndi and I read the book E.M. Bounds on Prayer.
Pastor Bounds said this much can be known for sure about uncertain times, “God’s work cannot progress without Him. Praying men and women are essential to Almighty God in all His plans and purposes.”
Gordon is focused on the intersection of communication technologies and church growth. Here he looks at best practices for using media, marketing and collaboration to build community.
