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Marketing Myopia

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What Religious Broadcasters Can Learn from the Failure of Passenger Railroads (First of two parts)

By Gordon Marcy ⋅ June 11, 2009 ⋅ Post a comment

In his essay “Marketing Myopia,” first published in 1960 by the Harvard Business Review, Theodore Levitt put forward the idea that industries risk obsolescence when they forget what business they’re in. Levitt used the railroad industry to make his point. There is insight in Levitt’s analysis for religious broadcasters.

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Random Quote

God has often used technological advancement to spread the Gospel through the church. At the time of Paul it was the Roman’s system of roads. For the Reformers it was the printing press. For Billy Graham it was sound amplification systems and stadiums. For Mars Hill Church, we have been blessed to have the opportunity to use the advances in video and internet distribution. — Mark Driscoll

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