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gordon marcy on technology and church growth
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Seven Promises for Providers of Church Communications

February 08, 2010 By: Gordon Marcy Category: Church Communications

Increasingly, churches are using outsourcing for help with communications. For most industries, certain professional standards are expected by outsourcing organizations.

Called “industry promises,” I’ve listed seven that churches should be able to expect from providers of church communications.

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What Religious Broadcasters Can Learn from the Failure of Passenger Railroads (First of two parts)

June 11, 2009 By: Gordon Marcy Category: Religious Broadcasting

In his essay “Marketing Myopia,” first published in 1960 by the Harvard Business Review, Theodore Levitt put forward the idea that industries risk obsolescence when they forget what business they’re in.

diesel-locomotive

Levitt used the railroad industry to make his point. There is insight in Levitt’s analysis for religious broadcasters.

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