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marketing

This tag is associated with 2 posts

Seven Promises for Providers of Church Communications

Churches should be able to expect certain standards from providers of communication technologies.

What Religious Broadcasters Can Learn from the Failure of Passenger Railroads (First of two parts)

In his essay “Marketing Myopia,” first published in 1960 by the Harvard Business Review, Theodore Levitt put forward the idea that industries risk obsolescence when they forget what business they’re in. Levitt used the railroad industry to make his point. There is insight in Levitt’s analysis for religious broadcasters.

Random Quote

Technology is a result of creative thinking, not a replacement for it. — Harvey MacKay

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