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Seven Promises for Providers of Church Communications

By Gordon Marcy ⋅ February 8, 2010 ⋅ Post a comment

Churches should be able to expect certain standards from providers of communication technologies.

What Religious Broadcasters Can Learn from the Failure of Passenger Railroads (First of two parts)

By Gordon Marcy ⋅ June 11, 2009 ⋅ Post a comment

In his essay “Marketing Myopia,” first published in 1960 by the Harvard Business Review, Theodore Levitt put forward the idea that industries risk obsolescence when they forget what business they’re in. Levitt used the railroad industry to make his point. There is insight in Levitt’s analysis for religious broadcasters.

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Random Quote

This younger generation offers more promise and hope for spiritual and cultural reform than I have seen in all my years in the ministry. To reach this demographic we couldn’t keep communicating the way we have been for the last fifteen years. We must take advantage of the enhanced technology that is now available nationwide. Twitter, Facebook, YouTube, MySpace, Flickr, and wireless services have become staples in the lives of these young people—right next to food, sleep, and friends. — Richard Land (ERLC)

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