Christian Media 2.0

What Religious Broadcasters Can Learn from the Failure of Passenger Railroads (First of two parts)

In his essay “Marketing Myopia,” first published in 1960 by the Harvard Business Review, Theodore Levitt put forward the idea that industries risk obsolescence when they forget what business they’re in. Levitt used the railroad industry to make his point. There is insight in Levitt’s analysis for religious broadcasters.