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railroads

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What Religious Broadcasters Can Learn from the Failure of Passenger Railroads (First of two parts)

In his essay “Marketing Myopia,” first published in 1960 by the Harvard Business Review, Theodore Levitt put forward the idea that industries risk obsolescence when they forget what business they’re in. Levitt used the railroad industry to make his point. There is insight in Levitt’s analysis for religious broadcasters.

Random Quote

We have all met people whose defenses have crumbled away. But God in grace frequently reaches down and gets some of these people and brings them out to rebuild the walls. This is the picture of the way the walls of any life, of any local church, of any community, of any nation can be rebuilt into strength and power and purpose again. — Ray C. Stedman on Nehemiah

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