The Internet has opened the door to many amazing opportunities. How we transmit the gospel to the masses ranks at the top.

Technology has removed geographic boundaries.

The costs for reaching a broader audience have been significantly lowered.

Radio, television and print are no longer the only major media that can distribute biblical truth to a city, a region, or the world.

We can broadcast a live worship experience from our churches, or simulate the experience with streaming video and live hosts.

Gone are the days when we have to wonder, guess, or pay big bucks for research to determine if our media outreach is making a difference.

When anyone in our communities has a spiritual question, needs help, wants prayer, or says, “Yes, I am ready to invite Jesus Christ into my life,” we can be right there with the person. In. Real. Time.

There are tools that allow us to connect seekers and believers with the hope of God’s Word, wherever they consume content.

Wherever a person is on the spiritual continuum, from exploring Christ for the first time to being Christ centered, there are apps to help with discipleship.

We have been given almost unlimited opportunity to use the Internet to reach people. Bring them together. Invite them to local churches for fellowship and growth. Send them into their neighborhoods and the world as ambassadors for Christ.

Jesus said, “No procrastination. No backward looks. You can’t put God’s kingdom off till tomorrow. Seize the day. Luke 9:62

This exciting time for using technology to spread the gospel is reminiscent of what took place in the 1940’s. That’s when the Federal Communications Commission reserved the first twenty channels (88-92 MHz) of the new FM medium for educational broadcasters.

Public radio, community radio, college radio and many churches and religious groups established FM stations.

The opportunity was there for churches to greatly multiply their outreach and evangelism efforts by acquiring stations or partnering with broadcasters to communicate the gospel. Some did. Thousands more could have. We didn’t. We didn’t rush in to unleash our creativity, develop innovative programming and revolutionize, to an even greater degree, how we changed lives in our communities for Christ.

An aggressive use of media in the past would have better prepared more of us for transitioning to the digital world. Sooner. Not. Later.

Now, another technological door has opened. So, how are you using the Internet and other digital network platforms to advance God’s kingdom in your community?

There is an inordinate amount of attention being put on social media right now. Integrating Facebook into ministry strategy is OK, but we will not KO enemies of the gospel online using social media alone.