The most spectacular accomplishments are achieved in community.

By thinking, planning, and working together, the individuals and groups that make a community can accomplish great things that neither could achieve alone.

At this year’s CES, Google TV partnered with the world’s three largest television makers to shake things up in the living room media experience.

At Facebook’s F8 conference, the company partnered with more than a dozen companies to create a more personal and social online experience.

Mark Zuckerberg said:

“The basis of our partnership strategy and our partnership approach: We build the social technology. They (other companies) provide the media.”

When I think about media ministry partnership possibilities, I see two tightly clustered community groups: content producers (churches, ministries, brands) and distributors (media companies).

Imagine what could happen if producers and distributors unite to create new media pathways for digital-age Bible teaching, preaching and community.

If you’re a producer that is rendering the gospel in all media forms, your part is to remove all barriers that get in the way of people using and sharing your content.

If you’re a distributor, your goal is to build multi-device platforms with ever-expanding capabilities that will allow people to take the gospel with them wherever they go.

I see multitudes of sick, suffering, hurting, lonely, confused people in near and far places. They are searching for answers and understanding.

Let’s go at once to take the land. We can certainly conquer it! Numbers 13:30

Tech giants are partnering to shake up the living room. Major media companies are collaborating to connect the world socially.

When ordinary Christian media communities partner “to give an answer to everyone who asks you and to give the reason for the hope that you have,” one thing can happen … radical salvation.

Christian producers and distributors share a common mission. The land lies before you. Go in together and take it.