Historically, broadcasters and publishers have had limited options for launching online video and audio initiatives.
A simulcast stream of terrestrial signals, which leverages existing content but misses the advantages of a streaming platform, e.g. a more interactive customer experience, analytics and in-stream advertising.
An Internet only brand of streaming, favored by some broadcasters and churches, but can be very complex and technically demanding – often requiring investment in infrastructure and specialized personnel.
A video hosting site, which may excel as a distribution channel but may not align with your goals and protect your interests, or allow you full control over the branding on your site.
On the other side are enterprise-based platforms which have a lot of great offerings but are out of the price range for many small to medium-sized organizations.
Here are the four biggest challenges to starting an online video/audio platform. They are outlined in a way that shares how the The eStation (developed by Glorystone.tv, the company I work for) can help eliminate (or at least dramatically reduce) each challenge.
Challenge No. 1: Online video/audio publishing is expensive.
The eStation, a first-of-its kind platform built for Internet broadcasting and ministry provides hosting, bandwidth and sophisticated streaming media functionality with minimal or no capital expenditure or development cost. You get a better platform than you could develop yourself at one of the lowest prices around.
Challenge No. 2: Online video/audio publishing is complex.
The eStation’s all-in-one CMS and branded video player includes everything you need to manage, publish and measure online content for both on-demand and live delivery across multiple platforms and devices. The system requires little technical knowledge to operate.
Challenge No. 3: How to find compelling content?
Unless you are a publisher who already has libraries of digital content, chances are you’re in need of a content source. The eStation’s partnership with the Glorystone Content Network offers multiple channels of category specific faith-building content from more than 100 providers that can be licensed directly from the platform.
Challenge No. 4: How to make money with online video/audio?
The eStation allows you to monetize your inventory directly, or by leveraging our third-party sales relationships. We allow you to traffic ads and keep 100% of the revenue. The system supports multiple revenue models: video advertising, content syndication and donation giving.
Come visit us at NRB14
Glorystone.tv is returning to this year’s NRB convention and exposition, February 22-25 in Nashville, TN. Members of our team will be on location in Booth #710 giving live tours of The eStation platform.
If you have never attended an NRB Convention, we would like for you to attend as our guests. To get a free registration click here and put Free Registration in the subject line. We will send you a complimentary Expo Only registration – a @250 value .
NRB Special: During NRB14, Glorystone.tv will offer a free Google’s Chromecast with any eStation purchase. The offer is good until March 1.
For those of you who don’t already know, Chromecast is a device developed by Google that plugs right into your TV to add various streaming services, including Glorystone.tv. Google plans to release its Software Developer’s Kit to the public this year and Glorystone.tv’s plans include adding additional Chromecast capabilities to The eStation to help our customers build an ecosystem around “casting.”