We can see broadcast radio, as we know it, going strong for a while, but there is a real shift towards Internet radio and streaming.

Listeners are becoming comfortable with streaming technology. 38% of Americans listen to audio on digital devices and this number is expected to double by 2015.

I came across a new type of radio – a single radio unit which brings together all radio platforms- that shows just how far we’ve come.

It is called a hybrid ‘kitchen radio’ and lets listeners browse radio stations regardless of the transmission model. Radioplayer, the non-profit group that developed the prototype is already talking to manufacturers about how to take it to the next stage.

Radioplayer also has an amazing new in-car system called ‘Sync Applink’. It lets you control apps in your smartphone, using your voice, while you’re driving.

Technology giants Google and Apple are also expanding their battle for digital supremacy to the car.

Google and Apple battle for the car

Google and a number of automakers are planning to bring Android to cars with the launch of a new group called the Open Automotive Alliance. The first cars with Android integration are planned for launch by the end of 2014. Then there is the leaked video that shows a version of Apple’s iOS software being used as dashboard display.

Don’t forget Pandora, an early innovator in the space. The company ended 2013 with 76 million active monthly listeners and 8.6% share of the overall radio listening market.

AM/FM radio is still a force in the car, for now. But there’s no question, a massive shift is underway in traditional radio broadcasting.

What happens in the future when most listening is done via mobile and the web?

Implications for Christian radio

1. Rethink what Christian ‘radio’ means.
Think ‘hybrid.’ Put together a hub of services including traditional, interactive, podcasting, web and mobile streaming. Include church media and video in the mix. Go beyond the single station format – music, teaching/talk – mindset.

2. Collaborate with digital video and audio platforms.
Many of these platforms are designed by nature to help broadcasters extend the gospel further – and to new audiences.

3. Create an on-demand ‘talk’ service.
On-demand music services are leading the way with digital innovations. Isn’t it likely that Christian teaching/talk listeners would want to be able to listen to their favorite Bible teacher when they want and interact and share with their peers at the touch of a button?

4. Work with developers to add car modes to their apps.
For those willing to experiment, it is an exciting time for digital missions, trying to figure out what works and what doesn’t.

Billions of lost souls are searching online in wait. It’s an extraordinary time to be watching this space.